![]() Gordon prides himself on providing outstanding value to clients, and is open to new research challenges, industries and markets. In addition, he has managed a series of market entry studies from Australia to Thailand and is equally comfortable running competitor intelligence projects.Īs a highly experienced international researcher, Gordon manages single and complex multi-market quantitative and qualitative studies, as well as providing deep insights to clients directly or via senior stakeholder workshops and ideation sessions. Gordon’s focus is on supporting automotive brands on brand health, customer experience (sales and service), and product performance and quality projects. Power in Singapore and Europe from 2003 to 2020, most recently leading the agency’s work on electric vehicle benchmarking. Gordon has over 18 years experience in the automotive industry, conducting research and advisory projects across major automotive markets in Asia, Europe, GCC, Oceania and North America.īefore setting up his own research agency, Angus MacBride in August 2020, Gordon held several senior roles at J.D. He completed the Digital Business Strategy online executive program at the Massachusetts Institute of Technology Sloan School of Management in 2020. As a respected industry analyst, Darren is a frequent conference speaker and regular contributor to Canadian auto dealer and Affaires automobiles magazines on topics including customer experience and industry transformation.ĭarren earned a Bachelor of Commerce degree from the University of Toronto and an MBA with distinction from the Schulich School of Business, York University. in sales and dealer operations for both the Nissan and Infiniti Brands.Īs Managing Director, Darren leads Clarify research, data analytics and consulting operations including the corporate office team in Markham, the national team of automotive retail excellence and hospitality experience coaches and the Company’s global network of strategic alliance partners. Darren began his career at Xerox Canada Ltd. Power Canada in 2000 as Director of the Performance Improvement Practice before assuming the role of Country Manager in 2009. He established the Mexico City and São Paulo offices and led these businesses to rapid growth. Power automotive operations in Canada and Latin America from 2011 to 2017 as Senior Director. Prior to his assignment in Singapore, Darren led J.D. He was responsible for client service and the delivery of voice-of-the-customer based insights and solutions that supported the growth and success of corporate clients in multiple industries across nine countries including India, Thailand, Vietnam and Australia. ![]() Most recently, Darren led the Company’s operations across South Asia, South East Asia and Oceania as Region President. Darren joined Clarify Group in 2021 as equity partner and Managing Director after a distinguished tenure leading global business units for J.D.
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